The 44th Edition of the International Tourism Fair Has Concluded

Guatemala's main objective is its positioning in the European market as a first-class tourist destination.

by Pamela Contreras
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Guatemala City, by Lincy Rodríguez -AGN- A Guatemalan delegation, led by Harris Whitbeck, Director of the Guatemalan Tourism Institute -Inguat-, had an important participation at the 44th edition of the International Tourism Fair -Fitur-. The event, which gathers thousands of tourism professionals from around the world, is an opportunity for Guatemala to showcase its touristic wonders and attractions to the European market. 

Guatemala’s principal goal is to establish itself as a first-class tourist destination in the European market. It seeks to highlight the diversity and richness of its culture, traditions, nature, archeology, and gastronomy. Inguat explains that it aims to promote bilateral trade relations and participate in alliances and agreements that strengthen the country’s tourism sector.

Attendance at Fitur

The International Tourism Fair is one of the first major events on the international tourism calendar. In this edition, more than 800 stands were distributed in nine halls. According to the organization, the target for this edition was to attract 150,000 professionals and 100,000 attendees in general.

This scenario offers Guatemala an excellent platform to showcase its tourist destinations and establish commercial ties with companies and professionals in the sector.

Guatemala’s presence at Fitur represents a unique opportunity to promote its tourist attractions and increase its visibility in the European market. By participating in events such as this one, it is possible to establish strategic contacts and strengthen the national tourism industry.

Guatemala carried out several promotional activities during its participation in Fitur, including presentations, gastronomic samples, and cultural exhibits. These efforts aim to attract the public’s attention and generate interest in visiting Guatemala as a tourist destination. Interaction with the sector’s representatives is also expected to provide opportunities to establish business alliances and promote sustainable tourism in the country.

Economic and tourism effects

The International Tourism Fair has a positive economic impact on the communities dedicated to this industry. Strengthening the tourism sector contributes to the financial and social development of the country by creating employment and promoting the conservation of natural and cultural resources.

Guatemala’s presence at Fitur was an opportunity to promote itself as an option focused on cultural and natural diversity. The country strives to stand out in the European market and strengthen its tourism industry by generating commercial alliances and promoting sustainable tourism.

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