Guatemala expects 3.3 million visitors during Holy Week

Tourism authorities estimate $337.4 million in revenues for Holy Week.

by Pamela Contreras

Guatemala City, by Yuliza Muñoz -AGN-. Authorities of the Guatemalan Tourism Institute -Inguat- expect 3.3 million tourist arrivals for Holy Week 2024, with an economic revenue of $337.4 million.

According to Inguat, this season represents the arrival of thousands of visitors; 136,000 are estimated to be international.

Inguat forecasts indicate that 54% of travelers will be from El Salvador, 15% from the United States, 12% from Honduras, and 6% from Europe.

Inguat seeks to develop plans to promote Holy Week, the Intangible Cultural Heritage of Humanity. Considering that this time represents one of the busiest seasons for the tourism sector, the authorities seek to take action to publicize every detail of the season so that visitors share the treasures of the country with more people.

This season has registered high demand due to religious and recreational activities that allow people to travel nationally and internationally.

The institution has prepared strategies to assist travelers before, during, and after the season. It prioritizes domestic and foreign tourists’ attention, information, and safety.

Inguat also mentions that some of the most visited destinations would be:

  • Guatemala City 
  • Antigua Guatemala
  • Retalhuleu
  • Esquipulas
  • Atitlán
  • Izabal
  • Quetzaltenango
  • Las Verapaces

The authorities have prioritized the promotion of Holy Week in Guatemala, an Intangible Heritage of Humanity activity, since the beginning of the year.

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