Guatemala City, by Yuliza Muñoz -AGN-. The Guatemalan Institute of Tourism -INGUAT- and the United Nations World Tourism Organization -UNWTO- agreed to work together to promote tourism in the Latin American region.
Harris Whitbeck, Director of Inguat, met with the UN Tourism Secretary-General, Zurab Pololikashvili, and Gustavo Santos, the UN Tourism Regional Director for the Americas.
The meeting was held during the International Tourism Fair 2024, which took place from January 24 to 28.
Tourism, development promoter
According to the authorities, these actions help strengthen the tourism sector in Guatemala. One of the main goals is to position tourism as one of the most significant promoters of sustainable development.
This strategy would favor improving infrastructure, boosting the service sector, promoting quality jobs, and increasing the number of visitors.
These new actions are intended to position Guatemala as one of the top three destinations in Latin America.
According to the Inguat, this agreement will help to develop two important documents. The first one is investment guidelines, and the second is the evaluation of the sector’s measurement and evaluation instruments for planning the next ten years.
Guatemala seeks to position itself as a first-class tourist destination and showcase its cultural richness, traditions, nature, archaeology, and gastronomy.
The new authorities have highlighted that their goal is to make the country the most memorable destination in the region.