Guatemala City, by Yuliza Muñoz -AGN.- A business meeting with tour operators from the United States was held to create new commercial alliances and promote Guatemala as one of the best tourist destinations in the region.
The Ministry of Foreign Affairs -Minex- and the Guatemalan Tourism Institute -Inguat- organized an event to gather Guatemalan entrepreneurs seeking new opportunities to market their products abroad.
According to Inguat, at least 110 business appointments were completed with Guatemalan business people.
These actions promote the qualifications of Guatemalans and contribute to the creation of formal jobs and the economic reactivation of the country.
In addition, with the Embassy of Guatemala in El Salvador’s support, another business meeting was organized with Salvadoran business persons.
The activity included Guatemalan tourism companies and tour operators from El Salvador.
Inguat reported that this is part of the strategies for foreign investment before Holy Week 2023.
Promotion at International Events
Recently, Guatemala participated in the International Tourism Fair in Berlin, Germany, where its delegation exhibited 11 of the country’s most emblematic destinations to entrepreneurs, professionals, and visitors. The booth displayed part of the cultural richness and the activities of Holy Week, lately declared Intangible Cultural Heritage of Humanity by UNESCO.
It is expected that the Guatemalan delegation will participate in other international events, according to tourism authorities.
The country will partake in the Arabian Travel Market in Dubai for the first time. Also, it will participate in the Tianguis Turístico de México as part of the Mundo Maya Organization.
Guatemala will also participate in events in the United States, England, and France.