“Viajando por Guate” Strategy Reached 16 Departments in 2023

The last trip of this initiative this year took place on December 3 in Totonicapán, promoting local tourism.

by Astrid Luna

Guatemala City, by Brenda Larios -AGN- The program “Viajando por Guate,” of the Guatemalan Tourism Institute -Inguat-, reached 16 country departments during 2023, between February and November.

The purpose is to encourage tourism to the destinations offered by the 22 departments of the country. Guatemalans will also strengthen the national tourism sector when seeking recreation.

In different press conferences, the Director of Inguat, Anayansy Rodríguez, stated, “Viajando por Guate seeks to promote national tourism, generating the attraction of visitors in different departments of the country.”

The visits

The strategy promotes joint work to provide the population with different options to visit.

The departments that this initiative has reached were:February: Sololá and Santa Rosa

  • March: Izabal and Quetzaltenango
  • May: San Marcos, Alta and Baja Verapaz
  • June: Escuintla and Huehuetenango
  • August: Zacapa and Chimaltenango
  • September: Petén and Sacatepéquez
  • October: Retalhuleu and Jutiapa
  • November: Chiquimula and Totonicapán

Two departments are visited monthly with the support of the private sector and local authorities.

Last trip

El último viaje de este año se efectuó el 3 de diciembre en el departamento de Totonicapán, fomentando el turismo local.

The year’s final trip took place on December 3 in the Totonicapán department to promote local tourism.

The project was launched in front of the church of San Andrés Xecul, where all Guatemalans were invited to explore this region’s natural and cultural wealth.

About the program

“Viajando por Guate” was launched on January 31, 2023, seeking to strengthen the organization between the public and private sectors to offer a wide range of destinations jointly.

As part of the program, information on tourism services is presented so that the Guatemalan population can plan their visit, with access to packages, lodging establishments, tour operators, tour guides, and cultural activities. 

According to Inguat, the domestic tourism movement in 2022 was 6 million overnight trips and 14 million without overnight stays. Both modalities left an estimated economic revenue of USD 6.1 billion.

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