Guatemala City, by Yuliza Muñoz -AGN-. As part of World Tourism Day, celebrated on September 27, authorities of the Guatemalan Tourism Institute -Inguat- participated in the Third World Forum of Tourism Leaders.
The event was virtually conducted by the Association for Culture and Tourism in Latin America, with the participation of the director of Inguat, Anayansy Rodriguez.
This year’s celebration was held under the slogan “Tourism and green investments.” Representatives from different countries discussed strategies to make this topic a factor contributing to the region’s sustainability.
The Inguat’s director explained the strategies implemented to adapt to recent changes. Among them, she highlighted the promotion of:
- sustainable tourism
- innovation and technology
- green investments
The moderator of the meeting and tourism consultant, Ian Poot, congratulated Guatemala for the actions carried out, “Congratulations on all the work Guatemala is doing. Especially since it has a great cultural heritage.”
World Tourism Day
According to the United Nations, this year’s theme highlights how the global problems of recent years, such as COVID-19, can provide an opportunity to redirect the path and create a more sustainable future for global prosperity.
In this context, the World Tourism Organization set the Tourism and Green Investments slogan to highlight the importance of investing in actions focused on sustainable development.
Tourism organizations are remarking that it is time to redefine new and innovative solutions for a better world, not just traditional investments that promote and underpin economic growth and productivity.