Guatemala City, by Yuliza Muñoz -AGN- The “Mi Pueblo, Mi Producto” (My Village, My Product) initiative has benefited at least 3,863 artisans. The Ministry of Economy -Mineco- through the Vice-Ministry for the Development of Micro, Small, and Medium-Sized Enterprises has coordinated these efforts.
According to the ministry, 28 fairs have been developed under this project during President Alejandro Giammattei’s administration. These events have represented a significant accomplishment for the artisans involved in the program, achieving sales of USD 900,000.
Authorities note that committees responsible for organizing activities and ensuring more people join the initiative have made these accomplishments possible.
Initiative for Artisans
Mi Pueblo, Mi Producto (My Village, My Product) aims to highlight and promote articles created by new entrepreneurs. Its main objective is to showcase Guatemalan’s potential for creating and marketing innovative, high-quality products. The initiative also aims to strengthen and empower committees of local entrepreneurs and micro-business owners. It also intends to boost territorial brands’ local, gastronomic, and artisanal products.
Mineco creates strategies for trade and cultural exchange between different country regions. The ministry also provides technical assistance, training, and other tools for entrepreneurs to strengthen their skills and create sustainable businesses.
Among the benefits of this initiative, Mineco highlights the continuous improvement in the quality of products, technical, managerial, business, and formalization training, iterant, permanent, and collective stores, and local and national fairs.
These fairs comply with the Guatemalan government’s requirements to support local businesses, empower their enterprises, and provide dignified spaces for more people to discover their products.