Guatemala Participated in the 10th Ibero-American Country Brand Forum in Peru

The city of Cusco hosted the event from September 12 to 14.

by Victor Cojulún

Guatemala City, by Yuliza Muñoz -AGN- Guatemalan representatives attended the Ibero-American Country Brand Forum, which brought together regional officials responsible for country branding and featured expert speakers on global branding trends and country positioning. In this event, participants shared management experiences among members of the Ibero-American Country Brand Council -CIMAP-.

The Guatemalan Tourism Institute -INGUAT- sent a team that promoted the country’s image and fostered collaboration between nations.

About the Forum

According to tourism authorities, this event brings together several countries from the Ibero-American region to exchange experiences related to international Country Brand trends and strategies. 

The aim is to strengthen the image of each participating country and contribute to collaboration and improved relations between nations.

The Guatemalan tourism authorities shared with representatives from Argentina, Barcelona, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Panamá, Perú, Uruguay, Brazil, and Venezuela, among other countries.

The program included talks on Country Brand protection conducted by the World Intellectual Property Organization and the Inter-American Association of Intellectual Property. 

The event also featured presentations on the Latin American and Caribbean Brand project by the Andean Development Corporation and the Latin American and Caribbean Development Bank. Additionally, Estonia and New Zealand representatives shared their experiences in Country Brand management.


INGUAT stated that this event’s objective was to improve the exchange of experiences, best practices, and strengthen the Country Brand strategy. It also aimed to strengthen cooperation in the Ibero-American region to promote cultural and tourism diversity, and create new investment opportunities for the development and sustainability of countries. 

Ultimately, INGUAT seeks to implement strategies that foster and amplify the image of each nation internationally.

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