Guatemala City, by Brenda Larios -AGN.- The Asociación Nacional del Café -Anacafé- opened an informative space for promoting and marketing Guatemalan coffees.
Anacafé’s initiative is part of its national marketing strategy, aimed at positioning Guatemalan coffee in the domestic market.
Guaco Café is a new coffee shop located at the main entrance of the Anacafé building in Guatemala City. It opens from Monday to Saturday from 7:30 a.m. to 7:00 p.m. and on Sundays from 7:30 a.m. to 5:00 p.m.
Boosting National Coffee
According to Anacafé, this project represents the dream of encouraging and promoting the consumption of Guatemalan coffee nationally, making known the distinctive cup profiles of Guatemalan coffee.
Anacafé’s commitment is to work to strengthen, increase and transform coffee consumption at a national level.
This place perfectly exemplifies how innovation, creativity, and passion for coffee can lead to unforgettable experiences.
Guaco Café focuses on offering coffee of the highest quality. Every detail has been taken into account, from the selection of the beans to the preparation of the final beverage, to guarantee an exceptional cup of coffee.
The baristas at the bar are trained to extract the most delicate flavors and highlight the unique characteristics of each coffee.
Guaco Café is an inclusive space where coffee producers of the country will have the opportunity to showcase their coffee for tasting. Anacafé’s Promotion team carried out its conceptualization and design in coordination with two strategic allies:
- With over fifteen years of experience, Eikon brandingled the new image of the Guatemalan Coffees brand.
- Olik Studio, with over ten years of experience, designed the architectural concept for the project.
In a world in constant evolution, innovation, and new trends are crucial to remain at the vanguard of any industry, and Guatemalan coffee stands out for this.