Guatemala City, by -AGN- The Press Secretary of the Presidency, Kevin López, presented the achievements of GT News. This innovative platform aims to inform the public about the actions promoted by the Government of Guatemala.
GT News has established itself on the web and popular social networks such as Facebook, Instagram, X, and TikTok, allowing more extensive distribution and reaching worldwide audiences.
These platforms have been a great success for GTnews, enabling the dissemination of information internationally. The site has registered visits from 125 countries , including Mexico, the United States, Canada, France, Brazil, and Colombia. It has contributed to a diverse audience, mainly between 18 and 65.
Since its launch on November 9, 2022, GT News has published a broad range of content, including 397 stories, 225 videos, five infographics, 32 significant pieces of coverage, six interviews, 57 voiceovers, 33 newsletters, and 14 press releases. In addition, 57 videos and 59 phrases have been translated to reach non-Spanish-speaking audiences.
GT News has highlighted information of great importance, such as the recognition of Holy Week as an Intangible Cultural Heritage of Humanity and President Alejandro Giammattei’s visit to the Republic of China (Taiwan). These accomplishments demonstrate the positive impact of this platform on government communication and its ability to keep the public informed about relevant events and actions.
GT News has become a valuable tool for strengthening the Government of Guatemala’s communication and reaching audiences at the national and international levels. Its diverse content and global reach are proof of its success in the digital age.