Guatemala City, by Brenda Larios -AGN- A group of ten coffee producers and entrepreneurs with the Sello Blanco certification organized a tasting session in the lobby of the Ministry of Economy.
This presentation aimed to become suppliers of the government. During the event, the Vice Minister for Developing MSMEs thanked the producers for participating. “Today, I am pleased to welcome the representatives of these ten companies, distinguished for their quality and for standing out for their export potential.”
The Enterprises
The coffees presented were from:
- Huehuetenango
- Santa Rosa
- Sacatepéquez
- Quetzaltenango
- Chimaltenango
- Chiquimula
- Guatemala
Café Ambrosia, Café Don Vicente, Servinagric, Finca Cascajal, Aroma Café, Conacaste, Productos Carmen Guatemala, Federación Comercializadora de Café Especial de Guatemala, Freshco, and Finca Flor de María conducted the tasting.
Sello Blanco
It is an initiative created as part of Guatemala’s Economic Recovery Plan.
This program focuses on creating jobs, attracting strategic investments, and promoting the consumption of national products at the local, regional, and global levels.
This strategy seeks to position entrepreneurs’ products with world-class quality to be traded in international markets through the Commercial Counselors Network of the Ministry of Foreign Affairs -Minex-.
It includes the consumer social responsibility approach to demonstrate MSMEs’ contribution to producing world-class products that reach final markets nationally and internationally.
