A Launch To Promote Domestic Tourism 

Viajando por Guate promotes the natural richness of the 22 departments of Guatemala.

by Pamela Contreras

Guatemala City, by Yuliza Muños -AGN- The Guatemalan Tourism Institute -Inguat- continues to promote the Viajando por Guate initiative to encourage domestic tourism.

According to its calendar, the institution highlighted the wonders of the departments of Alta Verapaz, Baja Verapaz, and San Marcos this month.

The purpose of these actions is to promote the country’s cultural and gastronomic diversity, as well as its tourist destinations.

The touristic calendar will highlight the departments as follows:

  • June, Huehuetenango and Escuintla.
  • August, Chimaltenango and Zacapa
  • September, Sacatepéquez and Petén
  • October, Retalhuleu and Jutiapa
  • November, Chiquimula and Totonicapán.

Art and Tourism 

In this initiative, 24 Guatemalan artists participated in a separate project called Art and Tourism, a Country with More Color.

The artists painted 26 murals in the department of Alta Verapaz, featuring Guatemala’s culture, gastronomy, and natural richness.

The paintings are located in Lanquin municipality,  where  hundreds of tourists can see them as they  visit the city.


The Marimba and Folkloric Ballet was part of the cultural evening coordinated by Inguat as part of Viajando por Guate in San Marcos.

Likewise, a new photographic booth was presented at the Quetzal Reserve.  Six traffic barrels and twenty cones were delivered so visitors could enjoy safe and well-organized experiences.

In the department of Alta Verapaz, a cultural festival was held in which locals and foreigners enjoyed artistic presentations of marimba and other performances of the region.

About the Initiative

Viajando por Guate promotes the country by showcasing the richness of two departments per month. It incentivizes national tourists to visit the various departments as an affordable way to travel.

Another of Inguat’s objectives is to advertise:

  • Hotels 
  • Restaurants 
  • Community businesses
  • Tour operators 
  • Tour guides 
  • Transportation Companies 

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