Guatemala City, by Yuliza Muñoz -AGN-. The Guatemalan Tourism Institute -Inguat- partook in the 43rd World Travel Market in London, England, from November 6 to 8.
This event gathered professionals from the tourism sector who presented more than 5,000 destinations and global brands to attendees.
Guatemala participated in this event, which is one of the great opportunities to promote the country’s wonders and make it one of the best destinations in the region.
About the Event
The event is considered a global business meeting point for all professionals involved in the tourism industry, offering a variety of destination options available in each of the participating countries.
The fair included activities such as conferences, roundtables, commercial opportunities, and emerging trends in the industry.
The World Travel Market aims to provide participants with a view of how the travel business will evolve over the next five years. Moreover, it serves as a bridge for sharing experiences on innovation and creating new business opportunities.
According to Inguat, this encounter is attended by trade representatives from the tourism sector, tour operators, and cruise lines, in addition to journalists, travel service providers, airlines, tourism ministries, and university students.
The authorities report that in these events, they seek to position the country as one of the best destinations in the region. This year, it is expected to participate in 14 international fairs, representing an opportunity to highlight that it is a country prepared for commercialization and to receive investment.